Theme: Building a Client Base as a New Event Planner
Define Your Niche and Ideal Client
Choose a Focus You Can Own
Pick a niche where your taste, network, and enthusiasm intersect—micro-weddings, nonprofit galas, or eco-friendly corporate retreats. Specificity makes marketing sharper and referrals simpler. Comment with your top two niche ideas, and we’ll help you refine.
Build an Ideal Client Profile
Describe their budget range, fears, aesthetics, decision timeline, and how they search for planners. When you know their language, your messaging resonates. Share one client fear you’ll address, and invite others to weigh in with feedback.
Validate With Small Experiments
Run quick tests: post niche content for two weeks, offer a tiny service package, or co-host a themed mini-shoot. Track engagement and inquiries. Subscribe for a free checklist to measure traction without wasting time or money.
Craft a Trustworthy Brand and Starter Portfolio
Pick two fonts, a simple color palette, and a warm headshot that appears everywhere. Consistency builds trust. Share your brand colors in the comments, and we’ll suggest mood words that attract your ideal clients.
Collaborate With Venues and Vendors for Referrals
Create a venue-specific planning guide, share high-res images, and provide a day-of timeline template they can reuse. Ask how you can make their job easier. Subscribe to get our venue outreach script that respects their time.
Collaborate With Venues and Vendors for Referrals
Invite photographers, DJs, and florists for fifteen-minute coffees. Ask about their dream clients and common pain points. When you send them meaningful referrals, reciprocity blooms. Comment if you want a question list that sparks real connection.
Website, SEO, and Lead Capture Foundations
Above the fold, state your niche, location, and transformation: “We plan stress-light, design-forward micro-weddings in Austin.” Add a simple inquiry button. Ask readers to share their headline; we’ll help punch it up.
Outreach: Warm Intros, DMs, and Cold Emails—Without the Ick
Ask happy clients, venue coordinators, and vendor friends for email introductions to couples or teams a good fit. Provide a short blurb they can paste. Thank generously. Share your blurb draft below, and we’ll refine it together.
Outreach: Warm Intros, DMs, and Cold Emails—Without the Ick
Respond to stories, compliment specific work, and ask permission before sending details. Keep it short, warm, and useful. You’re starting relationships, not pushing pitches. Subscribe for three copy-and-paste DM scripts tailored to planners.
Deliver Delight: Turn First Clients Into a Pipeline
Onboarding That Calms Nerves
Send a welcome note, a clear timeline, and a two-page guide on how you’ll work together. Confidence rises, and so do referrals. Share your onboarding step one below; we’ll help make it unforgettable.
Create Shareable Micro-Moments
Handwrite a timeline card, pack a tiny emergency kit, or schedule a five-minute breathing pause before the ceremony. These thoughtful touches become stories people retell. Subscribe for our list of easy, high-impact delights.
Ask for Testimonials and Referrals Gracefully
Within a week of the event, send a heartfelt thank-you and a short form with guiding prompts. Offer to write a draft they can tweak. Invite readers to comment if they want our testimonial question set.